Product delivery
Turn business, customer and technical needs into clear deliverables, coordinate development and support release planning across multiple markets.
Digital Product · E-commerce · Delivery
Turning E-commerce requirements into customer-focused digital products.
Hi, I'm Lauren.
I'm a Senior E-commerce Developer and I've spent the last six
years working across 14 UK and European websites. Although I have
a development background, a lot of my job is about understanding
what a team needs, working out how we can make it work on the
website and helping everyone involved get it live.
I work with teams across the business as well as our external
development agency, so I'm often the person connecting the idea
with the technical side of actually delivering it.
I'd like my next role to give me more ownership of that side of
the work, while still making use of the technical and E-commerce
experience I already have.
14Manage UK & European E-commerce sites
6+Years in E-commerce delivery
B2B + B2CMulti-market experience
Cross-functionalProduct, Tech, UX, Legal, SEO and Marketing
About me
Technical enough to understand complexity. Commercial enough to keep the customer and outcome in focus.
Before I was a developer, I had 11 years in the Beauty Industry
working over different sectors including cruise ships & self
employed.
After Covid, I re-trained in web development and have enjoyed the
challenges & rewards ever since. I've worked up to Senior
Developer, where I am known for my knowledge and getting projects
delivered.
Over time my role has naturally become much broader than coding. I spend a lot of my time working with different teams, figuring out requirements, solving problems with our agency, testing changes and getting releases over the line. That's the part of the job I enjoy most and where I'd like to keep progressing.
What I bring
Experience across the full digital delivery lifecycle
Stakeholder leadership
Work across marketing, UX, SEO, development, legal, customer services, store operations and senior stakeholders to move work forward.
Customer experience
Improve journeys using analytics, CRO, A/B testing, UX insights and customer behaviour rather than relying on assumptions.
Platform expertise
Strong working knowledge of Salesforce Commerce Cloud, GA4, Google Tag Manager, D365 integrations and third-party E-commerce tools.
Performance & SEO
Experience with Core Web Vitals, technical SEO, schema, crawl optimisation, site structure and performance-focused improvements.
Multi-market delivery
Deliver across UK and European sites with different languages, priorities, trading needs and operational requirements.
Selected work
Case studies
01
Automation · E-commerce operations
Reducing campaign delivery bottlenecks across multiple websites
Why we did it
Campaign banner changes were dependent on technical resource, creating delays, repeated manual work and a higher risk of mistakes across multiple markets and locales.
What I did
I helped define a scalable approach, translated campaign and localisation needs into structured requirements, built guardrails around scheduling and priority, and worked through edge cases with stakeholders.
How it worked
The solution introduced structured campaign data, scheduling, locale handling, priority rules, fallbacks, testing controls and safer release processes.
What changed
Reduced the developer campaign workflow from around three weeks to one week, with less repeated manual work and improved consistency across multiple markets. I also presented the solution to developers within our parent company in the US.
02
Digital transformation · Platform integration
Supporting a major D365 E-commerce integration
Why we did it
A major business systems change affected E-commerce product data, SKU structures, URL hierarchies, operational processes and launch readiness.
What I did
I acted as the E-commerce subject matter expert, identified digital dependencies, supported cutover planning and helped teams understand the impact on websites and customer journeys.
How it worked
I worked across technical and business teams to validate requirements, flag risks, support testing and keep E-commerce considerations visible throughout the programme.
What changed
Improved cross-team understanding of E-commerce risks and dependencies, with stronger launch preparation and fewer assumptions around digital impact.
03
Customer experience · Omnichannel
Delivering Click & Collect for Central Europe
Why we did it
Customers needed a more convenient fulfilment option, while the business needed a solution that worked across E-commerce, store operations and market-specific processes.
What I did
I coordinated requirements across E-commerce, development, operations and local markets, helping translate operational needs into a workable digital journey.
How it worked
The work focused on clear customer journeys, practical fulfilment rules, localised requirements, release coordination and cross-functional testing including coding and developing all the transactional emails.
What changed
A new omnichannel capability for Central European customers, delivered through collaboration across digital and operational teams. Helping the business become more omni-channel, connecting customers to stores across regions.
04
Performance · SEO · Conversion
Improving site performance and Core Web Vitals
Why we did it
Performance issues affected customer experience, SEO and conversion, with complex dependencies across images, banners, scripts and third-party tools.
What I did
I investigated performance problems, worked with development partners, supported prioritisation and helped identify practical improvements across page templates and campaign content. Moving code out of the header onto GTM to reduce performance downgrade.
How it worked
Work included LCP investigation, image loading strategy, responsive image handling, third-party impact review and stronger performance awareness during delivery.
What changed
Better visibility of performance issues, clearer technical actions and a stronger focus on performance as part of the customer experience.
05
Store experience · UX · Third-party delivery
Simplifying the store locator experience with Yext
Why we did it
Store information and updates were spread across separate processes, creating unnecessary work for Store Operations and making the customer-facing journey harder to manage.
What I did
I managed the release of Yext enhancements to our store locator, working across the website, third-party tooling and internal teams to make sure the changes worked for both customers and Store Operations.
How it worked
I gathered requirements, coordinating with the store ops team, and processed the work through our development agency, testing and releasing while keeping the customer journey and the operational process in view.
What changed
Helped streamline Store Operations activity from three separate flows into one while improving how store information is managed and presented online.
06
CRO · Analytics · UX
Using data and testing to improve customer journeys
Why we did it
Customer journeys and commercial decisions needed stronger evidence from analytics, testing and behaviour rather than opinion alone.
What I did
I supported CRO and A/B testing activity, helped connect tools and data, translated findings into delivery requirements and worked with UX and marketing teams.
How it worked
The focus was on measurable hypotheses, reliable tracking, stakeholder alignment and turning insights into changes that could be tested and iterated.
What changed
A more evidence-led approach to digital improvements and stronger collaboration between analytics, UX, marketing and development.
How I work
How I get things from idea to live
Understand what is needed
Talk to the people involved and understand what they actually need from the website and why.
Work out the details
Work out what needs to happen technically, what might get in the way and what the agency or internal teams need from me.
Keep the work moving
Keep the internal teams and our development agency connected, answer questions and help keep the work moving.
Test & release
Test the changes, work through any issues and coordinate getting them live across the right websites and markets.
See what we can improve
Look at GA4, testing results and feedback to see what worked and what we should improve next.
Supporting the team
I support junior developers day to day, hold regular 1-to-1s and have also been involved in hiring and getting new starters settled into the team.
Tools & methods
Contact
Looking for a remote / hybrid digital product or E-commerce role.
Based in the UK and open to remote / hybrid opportunities with occasional travel.